The “E” stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group. Programming includes US imports such as The Goldbergs, The Cleveland Show, The O.C., Smallville, Veronica Mars, Everwood, What About Brian?, Desperate Housewives, How I Met Your Mother, 90210, One Tree Hill, Ugly Betty, Scrubs, Rules of Engagement, The Big Bang Theory, 2 Broke Girls, Scream Queens, Revenge, and formerly Friends. Other programming includes British shows such as Skins, My Mad Fat Diary, Misfits, The Inbetweeners, The Ricky Gervais Show, Shameless, Hollyoaks, and Made in Chelsea.